Meet the
team.
WHO WE ARE
The brightest people. The smartest ideas. The perfect blend of skills and experience.
Our flexible team structure adapts to every client brief. Using brand insight and market knowledge, we hand-pick the best marketing and creative talent to efficiently deliver your goals.
With extensive experience particularly in automotive, lifestyle, travel, property, and venue management, we understand the unique intricacies of these sectors.
We work closely with your agencies, teams and other stakeholders to foster truly a truly collaborative output at all stages. It’s what drives us.
Whether you need fresh pairs of eyes on your challenge, an injection of highly specialised skills, or just extra pairs of hands to bolster your existing team, we’re ready as and when you need us.
Our story.
With decades of experience spanning in-house and agency roles across marketing, events, brand, and strategy for prestigious blue-chip companies, luxury brands, automotive dealer groups and an enviable little black book of contacts, Tonic is a marketing powerhouse to be reckoned with.
Using her extensive networks, Toni has since cherry-picked a team of directors to help them grow the business expanding into other sectors and disciplines.
Tonic Collective today is a formidable team of experts across brand, events, digital, PR, creative design and CRM.
Meet the team.
We bring together the most talented marketing and creative professionals in the business, covering more disciplines, offering more senior level experience and reaching further than many larger agencies. To invigorate your brand marketing strategy, just add Tonic.
Tonic Collective punches well above its weight, providing big agency thinking with a small agency price tag, producing meaningful customer experiences and driving sales.
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paul
PR Director
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toni
Founder & CEO
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annlouise
Experiential Director
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heather
Account & Bookkeeping Manager
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rosy
Project Coordinator
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PR Director
Ideas generator – stays up too late – car obsessive
A creative thinker who always has an eye on commercial focus, Paul is a results-driven PR professional and experienced salesperson. Having enjoyed a 25+ year career in revenue-focused publishing, digital communities, brand consultancy and PR he brings with him vast knowledge of the automotive and luxury sector, a wealth of business experience and an extensive contact book.
Past experience includes developing Europe’s largest digital motoring community, Managing Director of Europe’s leading high net worth classic car publication, directing one of London’s leading Automotive and Luxury PR agencies and launching many award-winning PR campaigns.
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Founder & CEO
Big picture dreamer – rebellious – foodie
When Tonic, was just Toni.
A tenacious entrepreneur and champion of women, Toni founded Tonic after over a decade luxuriating client side, working with some of the world’s biggest premium and luxury brands on strategy, experiential, product launches, branding and resourcing.Tonic was founded from a frustration with traditional agency values and a belief that straight talking, no-nonsense marketing with the right people in the right doses was the future.
Since then Toni and the Collective have grown into a truly unique, full-service agency, attracting some of the best brands, biggest brains (and nicest people) in the industry. Leading clients such as H.R. Owen, Legal & General Homes, Ferrari, Bentley, Aston Martin and Bugatti, Toni is a big picture thinker and visionary, not afraid to challenge the status quo.
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Experiential Director
Peacekeeper – needs a morning coffee – biker (motor, mountain and road)
A senior marketer, expert problem solver and cool cucumber of the business, Annlouise (Al) is a marketing professional of the highest calibre. With more than two decades under her belt heading up Experiential teams Al has worked with some of the world’s biggest blue-chip brands, although she isn’t one to brag. Leading clients such as NESCAFÉ, Savill’s, Lamborghini and Maserati. It’s Al’s personal mission to generate excellent work and have fun doing it… and to set up a remote Tonic office in the Tuscan Hills powered by Aperol.
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Account & Bookkeeping Manager
Determined – occasionally a tad impatient – real ale enthusiast
Heading up all thing’s numerical, heather keeps the directorship in check, reminding us not to neglect the figures.
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Project Coordinator
list queen – coffee enthusiast – slow but steady runner
Don’t mistake Rosy’s calm demeanour for that of a shrinking violet. Rosy makes things happen and she does so with buckets of determination and a big smile.
With a strong background in HR and recruitment, Rosy is a proactive and dedicated campaigns coordinator with experience of managing teams and motivating and supporting her peers at all levels. Terribly organised and a list aficionado, Rosy gets stuck into all project disciplines and works with the whole directorship at Tonic, only adding to her diverse and invaluable skill set.
Rosy loves a challenge and no matter what we throw at her, she picks it up, runs with it and sees it through to the end with grit and determination (followed by a celebratory glass of fizz).
Most importantly though, Rosy is a true team player and an essential and integral part of the Tonic team. Anyone fortunate enough to work with Rosy, knows it too.
“They ‘get’ our business needs, they ‘get’ our brand and they always go above and beyond. Tonic are a true extension of our team.”
FERRARI MARKETING MANAGER, H. R. OWEN
Our values.
Unique
We have a uniquely Tonic way of doing business. Our values define everything we do. And we’ll only work with others who share them.
Agile
Constantly adapting, innovating and evaluating, we don't do set formulas. We do what works, as and when you need it to.
Aspirational
We have brilliant ideas and the talent to make them happen. We're ambitious for ourselves and our clients and raise the bar on every project we work on.
Compassionate
People buy from people and those people need to love and feel loved in what they do. We get the best out of everyone by doing whatever it takes to support them.
Collaborative
Our Collective is all about collaboration. Individually we are mighty, but together we make amazing things happen.
Rigorous
We go that extra mile. We're obsessed with detail and never do anything by halves. Why bother with a second-rate solution? It's just a waste of valuable effort.
Straight talking
We're honest and tell it how it is. We also know what we can achieve, so if we promise something you can be sure we'll deliver it.
